Zeshi News | "Cross-border Integration, Smart Creation of the Future"—Zhongtou Zeshi and Bingdian Group Reach Strategic Cooperation

         2025 Year 11 Moon 25 Day, “ Cross-border integration, shaping the future with intelligence. — The strategic cooperation signing ceremony between Zhongtou Zeshi (Beijing) International Consulting Co., Ltd. and Bingdian Group was solemnly held at Bingdian Group’s Chengdu production base. This collaboration not only represents a powerful alliance of the two parties’ respective strengths and resources, but also serves as a precise practice for promoting the deep integration of advanced manufacturing with modern productive service industries, signaling that the two sides will, based on the nation’s “ Fifteen five ” We will engage in deep collaboration across areas such as brand upgrading, digital marketing, and co-creation of new scenarios, leveraging our planning and scenario innovation strategies to jointly usher in a new chapter of development.

On the day of the signing ceremony, led by Chairman Song Yingzhong, the management team and project team from Zhongtou Zeshi first visited the production facility of Bingdian Group located in Dujiangyan, Chengdu. By touring the fully automated sterile production line and the high-standard quality control center on-site, the Zeshi team gained a deeper understanding of Bingdian Water. “ Focus on doing water well. ” We’ve gained a deeper understanding of the brand’s mission and highly praised its advanced, intelligent manufacturing capabilities as well as its outstanding efforts in protecting water resource ecosystems.

During the subsequent symposium and exchange meeting, both sides introduced their respective companies’ core strengths and development visions. From the Bingdian Group’s perspective, they shared details about their recently prioritized initiatives, including the Guizhou Rosehip Digital Full-Industry Chain Park, the modern drinking water production base in Zizhong County, and the deep-processing project for blood oranges, and provided a detailed explanation of their uniquely distinctive features. “ One place, one product. ” The project cooperation model demonstrates its forward-looking approach to production, driven by market demand. The Zhongtou Zeshi team highlighted its expertise in industry consulting, policy research, and integrated marketing via new media, and provided an in-depth analysis of how, guided by the spirit of the "General Office of the State Council’s Implementation Opinions on Accelerating Scenario Cultivation and Opening Up to Promote Large-Scale Application of New Scenarios," they can empower the Bingdian brand in fields such as modern agriculture, biotechnology, and smart logistics, jointly exploring new models and scenarios for cross-sectoral integration.

Panel Discussion and Exchange Meeting

The signing ceremony was officially held under the joint witness of participants from both sides. Song Yingzhong, Chairman of Zhongtou Zeshi, and Deng Jianxin, Chairman of Bingdian Group, jointly signed the strategic cooperation agreement. The successful signing of the agreement has established a long-term, stable, and mutually beneficial strategic partnership between the two parties.

Strategic Cooperation Signing Ceremony

At the conclusion of the ceremony, the chairpersons of both sides delivered speeches outlining their vision for future cooperation. Chairman Song Yingzhong stated: “ Today’s signing marks not only the starting point for cooperation between the two companies, but also a practical exploration aimed at deeply integrating the productive services sector into the manufacturing value chain. We will fully leverage our strengths in policy research, strategic planning, and digital content innovation to inject new momentum into Bingdian Group and jointly respond to the nation’s call. ‘ Fifteen five ’ The call to promote industrial digitalization and the digitalization of industries will... ‘ Freezing water ’ Become a national brand benchmark in the new consumption landscape. ”

Chairman Deng Jianxin is full of confidence in the prospects of cooperation. He pointed out: “ Against the backdrop of today’s era of consumption upgrading and digital transformation, Bingdian Group is actively seeking breakthroughs in brand rejuvenation and scenario-based innovation. We believe that the powerful partnership with Zhongtou Zeshi will effectively unlock the brand’s potential, open up more diverse consumption scenarios, and create value and experiences for consumers that go beyond the products themselves. ”

The chairpersons of both sides delivered speeches outlining their vision for cooperation.

This signing is a concrete action in response to the national strategy of promoting the integration of the two industries. In the future, both parties will be committed to building... “ Manufacturing + Service ” An innovative ecosystem that, through deep integration, jointly climbs to new heights of development, providing a model worthy of emulation for high-quality growth in the industry.

Zhongtou Zeshi (Beijing) International Consulting Co., Ltd.

Holding Grade-A creditworthiness qualification as a national engineering consulting firm, we primarily engage in feasibility studies for engineering projects, project evaluations, project construction management, investment and financing consulting, and the preparation of development plans. PPP Our business areas—including project consulting, asset valuation, project funding applications, applications for special government bonds, market-oriented transformation and upgrading of state-owned enterprises under local governments, revitalization of state-owned resource assets, and enhancement of the financing capabilities of state-owned enterprises—are served by our organization, which holds positions as a vice-director unit of the Investment and Financing Professional Committee of the China Engineering Consulting Association, a member unit of the China Engineering Consulting Association, a member unit of the Engineering Management Professional Committee of the China Engineering Consulting Association, and a director unit of the Sichuan Provincial Engineering Consulting Association.

Ice Point Group

“ Freezing point ” Founded by the brand 1995 Year, 1998 With an annual assessed value exceeding 100 million yuan, it is Chongqing’s first renowned trademark and the most famous packaged drinking water brand in the Southwest region, and has been recognized as... “ Directly administered 10 Year · Influencing Chongqing’s Top Ten Most Popular Brands ” Meanwhile, in the course of development, “ Freezing point ” More than 20 production bases have been established in Chongqing, Sichuan, Guizhou, Hubei, and other regions, to... “ Freezing point ” With the brand as the core and the Ice Point Water series products as the carrier, we will... “ Freezing point ” The legend is being promoted nationwide.